The rise and ease of digital photography has added to the list of things that today's sellers think they can do just as well as us real estate professionals. And by the looks of some of the property photos online, they might be right.
The days of point and click are over. If you really want to stand out from the crowd in today's image-driven online world, you are going to need to up your photography game.
Here are four steps to taking more interesting photos:
Step 1: A Smart Phone Camera is All You'll NeedToday's smart phone cameras take a high quality digital photo that will lay the foundation for a great image. Digital film is free, so take lots of shots and you can choose from the best ones later. Use interesting angles. Take close ups and panoramic shots. Be creative. Once you have a full inventory of images, you can move on to step two.
Step 2: Find a Great Photo Editing AppOne of my favorites is Snapseed. Just open the app, select an image and let the technology do its magic. You'll have access to a wide variety of filters to make the image really pop. If that perfect photo is a little dark, don't worry! You can change the brightness, contrast, saturation and more. Within a couple of minutes you'll have taken a "6 out of 10" photo to at least a 9, maybe even a 10.
Step 3: Combine Images and TextThey say a picture says a thousand words. With the Over app you can add a few more words by overlapping text onto your images. Add the property address, price, your name or whatever other branding components you think make sense. The result is a more interesting image.
Step 4: Combine Multiple Images
Do you have too many great photos to choose from? No problem! With the Dipticapp, you can combine multiple photos into one image. With numerous layouts to choose from, you can surround the exterior photo with the master bedroom, dining room, kitchen and back yard. All together, this makes a pretty spectacular impression of not only your listing, but of your skills.
Showcasing your listings, your market area and your brand through photography has never been easier. It takes just a couple of minutes to transform an ordinary photo into an amazing one. So, open your smart phone now, download these apps and start having fun with photography! Your sellers, your buyers and your personal brand will thank you.