Reports of rising home prices as the housing recovery accelerates are prompting more owners to think about jumping into the real estate market. But before they take the leap, potential home sellers need to consider how technology has changed the way homes are sold in recent years.
If you haven't been in the real estate market for 5 or 10 years, you may be surprised how much the home-buying experience has changed, thanks to the Internet. A decade ago, selling your home meant pounding a sign in the yard and having your agent mail out postcards and place newspaper ads.
Today's buyers are focusing their searches on the web. They're using iPads and tablets to shop and compare homes for sale, typically scanning hundreds of listings, looking for properties that catch the eye.
Grabbing the attention of these web-savvy buyers requires professional-quality photographs and video. Buyers are visually-oriented. So sellers need to provide the best possible pictures of their house on the Internet to grab buyers' attention and motivate them to set up a showing.
These five tips can help sellers maximize their sales price:
Spring and summer are the best times to sell.
There tend to be more buyers when the weather is nice. Lawns and other landscaping are at their peak so your home will look its best, helping you get a higher sale price compared with listing later in the year.
Use an agent who uses professional photographer.
Sellers who provide flawless, high-resolution photos in their listings can expect a sale price closer to the listing price. Professional photos help listings get more Internet views, and they increase the perceived value of a home.
Ask your agent about posting a video of your home on YouTube.
More than 80 percent of all buyers find their homes online, and 21 percent use of look for online videos.
Include floor plans in your listing.
Interactive floor plans that show how rooms relate to each other are an increasingly popular marketing tool. The combination of floor plans and professionally-taken photos creates the ultimate shopping experience for buyers.
Clear out the clutter.
Your house will show better if it's clean and well-organized. Potential buyers are interested in buying your home, not your furnishings. So take a minimalist approach to personal items around the house, such as piles of paperwork, books, houseplants and photos.
Every Carrington Real Estate Services agent is trained on how to create the perfect online listing for your property. If you are considering selling, contact your local agent today.