For most real estate agents, the simple 3-point strategy for marketing their listings is as far as they go. They are willing to put their sign in the yard, list the property with the local MLS, and hold an occasional open house.
That’s a good start, but in order to get the most value out of your listing you are going to want to put in a little bit more effort.
The real estate world is absolutely filled with all kinds of tips and tricks for marketing your listings. In order to help you focus your efforts, we’ve put together a short list containing seven of the most effective ninja tactics for marketing your listings better than the next agent.
Create a Buyer Profile
Marketing your listing is going to be a whole lot easier if you take the time to identify exactly who you are marketing to. Are you dealing with the perfect house for first-time buyers? Is your listing a perfect second home for growing families? Or are you selling a condo or patio home that is a great downsizing option for retirees?
Understanding the background of the person who is most likely to buy your listing will allow you to tailor all of your marketing and promotional efforts towards that type of person. If you are running Facebook ads promoting your listing (and you should be!), you can use this information to target these likely buyers.
A picture is worth 1,000 words. So we’re going to assume that you are already taking professional pictures of your listing. After that, the next level marketing tactic is to put together a short video walkthrough of the home that you can publish on YouTube and all of the online real estate resources.
Learn Instagram & Snapchat
Another popular ninja marketing tactic is to make use of newer social media platforms like Instagram and Snapchat. Building a following on these platforms will allow you to reach many people who don’t even realize that they are in the market for a house…and sometimes just one good picture at the right time can convince them that they actually are!
Open House Slideshow
Not only are you selling a house, you are also selling the neighborhood and the local community to anyone who schedules a viewing or comes to an open house. That’s why it is always a good idea to have a slideshow playing that shows all of the best aspects of the local community.
Find & Target Referral Agents
Many brokerages have a stable of agents that don’t work full time, but instead make their money from being very social and simply referring business to other agents. Make it a point to get to know these agents in your office as well as other offices around town. If you can get some of these referral agents actively promoting your listings, there is a good chance they might find a buyer for you!
Adjust Your Listing Price
With almost all real estate buyers beginning their searches at one of the major real estate sites, anything you can do to stand out from the crowd of listings on those sites could be a huge advantage. One ninja way to do this is to get super creative with your listing price! Instead of pricing your listing for $299,900 like everyone else would do, try listing it for $298,713 or something along those lines!
Create Targeted Property Tours
Utilizing the buyer profile you are going to create, look around your community for similar houses for sale and create a list that potential buyers can explore over the course of a Sunday afternoon. Then make sure that you know why your listing is the best of the bunch and hold an open house on the Sunday after you publish the tour.
Selling real estate is all about getting the maximum value for your client’s property as quickly as possible. If you put out a sign and wait for someone to make an offer, you might eventually get it sold. But if you put in the effort to implement some of these ninja tactics, you will definitely increase the odds of selling your listings sooner and for higher prices.