Finding the perfect gift for everyone in your family can be a daunting task. We all have bad memories that stem from the ugly sweater one of our crazy aunts bought us many years ago, and no one wants to become the friend or relative that gives the lame gifts.
While they might not sound quite as exciting as an Xbox One or anything related to the new Star Wars movie, books can actually be a fantastic gift for the Realtor in your family. There are tons of them to choose from, and each one has the potential to dramatically improve the career of the agent in your family!
If you are looking for an awesome gift for the real estate professional in your family this holiday season, here are seven real estate books that will definitely be appreciated.
Author Gary Keller has carved out a nice little niche for himself writing real estate books that use the word “Millionaire” in their titles. And who wouldn’t be attracted to the idea of becoming a millionaire through their real estate business, right?
This book is a great option for anyone who is just getting into the real estate world. It stresses the importance of focusing your attention on the tasks that actually produce income, which is easier said than done for a new agent who is overwhelmed with distractions.
In this book, Beverly Hills real estate agent Josh Altman breaks down his keys to success that can be taken and applied by real estate agents in any market. Josh has achieved tremendous success in one of the most expensive real estate markets in the country, but at the root of his success is hard work and perseverance.
The agent in your family will enjoy some of the powerful examples used in this book. But more importantly, they will also learn a lot about preparation, decision-making, and course correcting along the way.
This is another book by a high-end real estate agent turned reality TV star, and much like Josh Altman, Fredrik Eklund totally delivers the goods in his book. It is filled with outstanding practical advice that will motivate any aspiring agent to bigger and better listings.
Eklund’s entire approach is based on perfecting your selling tactics, which is an area that almost every agent should be working on.
Anyone who is just getting started or is still thinking about getting into the real estate business could benefit tremendously from reading this book. It covers topics like choosing the company you work with, finding mentors, maintaining relationships with clients, and marketing yourself as an agent.
Hal Elrod has changed the lives of millions of people through his Miracle Morning program, and this is the version that is specific to real estate agents. The book tells the story of a struggling real estate agent and the simple morning routine that transforms his business.
The advice you will find in the pages of this book is simple, actionable, and incredibly powerful.
All of the most successful real estate agents build their businesses based on quality referrals from friends, family members, and satisfied customers. In this book, author Bob Burg breaks down some of the secrets that can turn casual contacts into satisfied customers.
This one is generally seen as more of an Internet marketing book, but the idea of using the Internet to earn trust with potential clients could be a powerful tool for any real estate agent. The entire business is moving into the online space, and smart agents are keeping themselves informed on how to make the most of this transition.
Whether the agent in your family is just starting out, struggling to grow their business, or extremely successful, there are several great real estate books out there that would make a perfect gift for them over the holidays.
You never know, one book might just change their life!