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Could Your Personal Story Help Close the Deal?

Posted by Carrington Real Estate Services on July 1, 2014 at 8:24 AM

SmileWith home buyers facing fierce competition in multiple offer situations, many agents are advising their clients to include a personal letter with their best offer on a home. The tactic, when used effectively, could help your offer stand out from the rest. What types of information should you include in your personal story? 

Be likeable.

Use a friendly tone and let the seller know how much you love their home. Compliment their choices in décor. Above all, be sincere. Flatter without going overboard.

Less is more.

Don't get too wordy or use overly flowery prose. Keep it straightforward and to the point. It's more important to convey your own personality versus crafting a work of art. Write in a conversational style.

Your background speaks volumes.

Give the seller a snapshot of how you came to purchase their home. What motivated you to buy? What are your goals? What attracted you to the home or location? What are the unique circumstances of your home purchase?

Don't assume ownership too soon.

The seller might be put off by hearing about all the changes you plan to make to the home. 

Speak to your financial situation.

Confirm your qualifications to purchase the home. Convey confidence in your ability to assume the burden of a mortgage for the long term. Be as specific as possible without talking numbers.

Make an emotional case.

Include information that you think will touch on the seller's emotions without bringing out the violin. Keep your tone upbeat. Here again, specifics are important, but there is such a thing as too much information.

Check your work.

You want to communicate how you are taking the home buying process seriously. That means making sure you pay attention to detail and proofread your letter. Spelling and grammar mistakes will send the wrong message about you. Ask your agent to help you read through it and make changes as needed.

Ready to submit your best offer on a home? Every Carrington Real Estate Services agent is trained to help home buyers gain every advantage when submitting an offer. Contact your local agent today.


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Topics: Buyer Resources


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