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Advice for New Agents: Building a Client Base

Posted by Adrian Petrila on April 20, 2015 at 2:25 PM

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As a new real estate agent, you probably feel like you are at a significant disadvantage because you have not yet formed the type of client relationships that result in most of the listings and referrals that agents with more experience are used to landing.client-database

Establishing new relationships and building your client base can be the most difficult part of getting started in the real estate business. It is hard to get business without a client base, and it can also be hard to build a client base without having a track record of helping other buyers and sellers.

This cycle leaves many new agents feeling trapped and unsure of how to actually get started.

Whether you are just getting started or have been at it for a while but aren’t happy with your results, working to build your client base is the most important task for any real estate agent. This will ensure you a constant stream of lclients and commissions both now, and in the future.

With that in mind, here are eight ways for a new agent to speed up the process of building their client base.

Start With Friends and Family

One of the easiest places to start looking for clients is within your existing social circle of friends and family. Go out of your way to make sure that all of these people are aware that you have become an agent…even your crazy aunt!

Many friends and family members will give you their business when they are ready to buy or sell simply because they know you. This is a great way to begin establishing a solid track record for yourself, but it only works if you let everyone know that you are an agent.

Ask For Referrals

The best time to ask for referrals is right after you close on a sale where the party you represented was thrilled with your service. At that point, they will be more than happy to recommend you to all of their friends and relatives, further expanding your sphere of influence.

If you have not had any transactions just yet, this is another area where you can go back to friends and family and ask for a bit of help.

Find a Mentor

Not only will a good mentor teach you the ropes when it comes to the details of the business, they will also be able to introduce you to lots of key contacts while you are working together.

The people you meet during the time that you spend helping another agent while your business is growing could be clients of your own down the road, or they could refer someone to you this weekend.

Create Your Website

It’s 2015. Everyone has a website. Do you?

Whether you build one as part of your broker’s site or branch out and build your own site, you need to have a presence online in order to be taken seriously in today’s marketplace. Your website can also do a great job of attracting local clients if it is well built.

Build an Email List

Buying leads for a zip code from one of the major real estate sites is a popular method of marketing your services, but if you want to really build a client base that actually trusts you, you should be doing it through email.

Your email list gives you direct access to the inboxes of everyone who joins. If you regularly send something interesting like a monthly newsletter about the local real estate market, you will quickly become everyone’s first option when they are ready to list their homes.

Form Referral Partnerships

Another great way to build your client base is to form referral partnerships with local business people who are in similar or related industries.

Having a relationship with the lending officer at a local bank is a great example of this. If you have a great relationship, they won’t be able to help themselves from recommending you when they meet with their own clients.

These relationships will take some time to build, but can be jump-started quickly with a simple box of doughnuts on a Monday morning.

Work Open Houses

Open houses might not always feel like the most productive use of your time, but if you are using them to meet people that could potentially become clients you will be making the most of that time.

Anyone who walks into an open house is more conscious of the current local real estate market than the average person. Those are exactly the type of people you want to get to know.

Focus on Helping People

It is often overlooked, but the most effective way that you can build your client base is to simply focus on helping each and every person you interact with on a daily basis. Helping the people you work without concern for how it affects the commission will always pay dividends in the long run.

Building a client base from scratch is no easy task, and there are no shortcuts to be had. However, through diligent hard work and a ruthless passion for helping the people you work with, there is no doubt that you can build a fantastic client base and be extremely successful in this business.

If you are looking for a company that helps you build your client database feel free to email us at careers@carringtonres.com!

Topics: Agent Resources


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