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Carrington Connects

DIY: How to Make a Video Walkthrough That Buyers Will Actually Watch

Posted by Russ Laggan on September 9, 2015 at 2:45 PM

Today’s real estate agents have to be savvy about marketing themselves online. Clever uses of social media and blogging can make all the difference in the world when it comes to getting your name out there.

But when it comes to actually selling your listings, nothing makes an impact like a great walkthrough video.

Of course, you don’t want to spend an arm and a leg producing those videos. Luckily, there is enough good technology out there that you can make a really high-value walkthrough video completely on your own with a very low level of investment.

Here are some of our favorite tips for making walkthrough videos that are both interesting and helpful for potential buyers, which means they will convert into sales.

Plan Out Your Video

The basic real estate walkthrough video generally contains an agent who turns on their smartphone and takes a video walking through the house. This is a great start that will put you miles ahead of most agents, but you can also do a whole lot better.

Take a few minutes before you start shooting to plan out exactly how you want the video to flow throughout the house. Make a quick bullet point list of the areas you want to highlight (and the negatives you might want to downplay).

You should pay particular attention here to who your target audience is for this listing and see if there is any way you can cater your video towards that particular type of buyer.

Use a Tripod

One of the biggest reasons that most real estate videos are hard to watch is that the camera work is so shaky that it makes the viewers feel seasick. This does not result in a good impression of your listing.

The easy fix here is to use a tripod.

You can get a basic tripod on Amazon for around $30, and for another $10 you can get a universal smartphone holder that attaches right to the tripod.

Adding this steady base to your footage will make a significant difference in the watchability of your walkthrough video.

Face Time

Another great way to differentiate yourself as a leader in the local real estate market is to actually get in front of the camera at some point during the walkthrough. This will help get your face out there in the community as a trusted local agent who knows the market inside and out.

Your face time could be a simple as standing in front of the house giving the basic information about the listing. It is important that you appear relaxed and don’t stumble over your words.

If you are using a tripod, you can shoot by yourself and take your time to make sure you get it right.

Highlight Nearby Businesses

Taking a tip from some of our favorite HGTV shows, you could splice in a few shots of the local parks, downtown area, and business district to highlight some of the positive aspects of the community where the listing is located.

This could work as an intro or outro portion of your video. The goal is to reinforce what a wonderful experience it is to live in this neighborhood.

Drone Footage

If you want to take the local footage idea a step further, you might look into having a drone film your listing and the surrounding neighborhood from above.

Drones are becoming both more common and more affordable, so you can either look into getting your own to take these shots yourself or you might want to find a drone photographer to partner with on your walkthrough videos.

This will add some totally unique and really cool shots to your videos.

Just make sure that you are aware of the drone regulations in your local area to ensure that you are within safe flying areas.

Make Videos Easily Accessible

Even the most well produced videos won’t help you sell your listings if no one can find them. If you are going to invest a significant amount of time in making these videos, then you should be prepared to invest an equal amount of time in promoting them!

Whether you share them through a YouTube channel, promoted Facebook posts, or your own local website, it is important to get eyeballs onto your videos if they are going to convert into sales.

With all of the recent advances in video technology, shooting and editing your own walkthrough videos is easier than ever. And if you implement some of these simple ideas, you will be making videos that are significantly better than anyone else in your area. All that’s left to do is sit back and wait for the leads to come rolling in!

Want more great tips? Feel free to reach out to us at askmarketing@carringtonres.com and we would be happy to help!

Topics: Agent Resources


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