The Fourth of July is right around the corner, and most of us are already getting excited to celebrate this mid-summer holiday with cookouts and fireworks. But the Fourth is also a great opportunity for a little mid-summer home marketing!
While the official start of summer wasn’t until June 20, many people look at July 4 as the midpoint of their summer. And if they were planning on purchasing a new home over the summer, right now is when they are going to start to feel the pressure to get something done.
If you are a motivated seller looking to take advantage of every opportunity this summer, we’ve put together five ideas that can help you over the course of the upcoming holiday weekend.
Host an Open House
If it feels like we recommend hosting unique open houses in a number of these articles, that’s because we do…and that’s because they actually work!
Pick out a day over the holiday weekend and invite some friends and family over for a big cookout. In addition to friends and family, promote your cookout as an open house and let any potential buyers see first-hand how great it is to entertain at the house.
This idea has an even more powerful impact if you happen to be located near a local fireworks display, but even if you aren’t this can be one of the easiest ways to get fresh eyes looking at your listing.
Map Out Local Fireworks
For about two weeks leading up to the Fourth of July, you should have printouts of dates, times, and directions to all of the local fireworks displays for anyone who walks through your house.
These fireworks schedules will not only be appreciated by potential buyers, they will also plant the seed that your house is located in close proximity to things that matter…like fireworks!
Stage Your Home on the Cheap
Another outside-the-box way that you can use the holiday to market your home is to take advantage of all the great sales around town in order to acquire some new things for staging the home.
Want to showcase that huge outdoor space? There is a good chance that the entire patio furniture and grill sections are going to be on sale at your local home improvement warehouse in the week or so leading up to July 4.
Not only will you be getting new things to make your current home look great, but you’ll also be able to take these things with you to your new home.
Feature Your Outdoor Spaces
Even if you don’t want to be bothered with things like hosting a BBQ open house and picking up some new furniture for the deck, you should still go out of your way to feature your outdoor spaces over the holidays.
No matter what your holiday plans might be, most people envision themselves hosting the big family cookout on the Fourth of July, so make sure that everyone walking through your home gets the impression that this is THE place for a cookout.
Focus on the Schools
Since the Fourth of July feels like the mid-point of the summer for many people, their natural focus shifts to back to school shopping immediately following the holiday. You can take advantage of this by having print-outs containing information about the local schools.
It’s also a good idea to look up the date that kids will be going to school in your area so that you can put any parents who are looking to move before the new school year on the clock!
At its core, marketing is all about using your environment to project your product in the best possible light. If your house is the product and the environment is a holiday weekend, use that to your advantage and get your house sold this Fourth of July weekend!