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Five Creative Ways to Fold Client Testimonials Into Your Website

Posted by Russ Laggan on November 22, 2016 at 1:20 PM

One of the primary things that all successful real estate agents have in common is that they are able to constantly funnel new leads into their business through referrals from satisfied clients. This is pretty much common sense, but even the best agents tend to overlook the obvious at times.

client-testimonials-couple.jpgOne way that you can increase the number of referrals you receive on account of your satisfied clients is to capture their testimonials and display them on your website. Just putting up a “Testimonials” page on your site is a great start, but we have five unique ideas to help you build those client testimonials into every aspect of your site!

Let Clients Build Your About Page

One of the easiest places to work some client testimonials into your website is through your about page. If you’re like most agents, you hated the process of writing your about page and you’re not crazy about the way it turned out.

Instead of displaying that semi-biography that you don’t really like anyway, have a few of your favorite clients tell your story for you. Let them explain who you are, what you do, and why you are the best agent for the job in either text or video.

Not only will this give you a chance to let potential clients know more about you, the fact that it is coming from other clients makes it feel way more believable.

Highlight Recent Sales

Highlighting your recent sales is a great way to sell yourself without being too promotional, and using client testimonials is a fantastic way to do it.

Rather than giving the details of a recent sale yourself, take some video of a client describing the entire process of working with you right after a successful closing. Your clients will be able to promote your skills in a way that you would never think to do yourself.

Live Stream Open Houses

Live streaming apps like Periscope and Facebook Live are absolutely on fire right now, and you can capitalize on this trend by streaming each and every open house that you find yourself hosting.

In order to get some client testimonial action involved, have the clients stick around for a short interview right before the open house and let them discuss all of the effort you are putting into selling their home. Then make sure you save these clips and post them on your website later!

Jazz Up Your Contact Page

Another thing that just about every real estate agent website has in common is the standard contact page, which says something like “Fill out the form below and I’ll get back to you soon!”

Instead of posting the exact same line of text that everyone else does before your contact form, why not post a video of one of your clients describing just how easy it was to get in touch with you? They can mention your phone number, email, and even your twitter name right in the video!

Have a Creative Testimonials Page

Last, but not least, if we are going to introduce testimonials into just about every aspect of your real estate website, it only makes sense that your site should have a designated “Testimonials” page as well.

This is a great place to put videos that include more in-depth interviews with your satisfied clients walking through just about every aspect of working with you.

Every real estate agent wants to utilize their website to grow their business, and one of the best ways to do that is to include creative client testimonials just about everywhere those potential clients are going to be looking.

Let your satisfied customers work for you to sell potential clients on working with you. Then sit back and watch the leads roll in! 

Topics: Agent Resources

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