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Five Critical Mistakes That Real Estate Agents Make in Their Bios

Posted by Carrington Real Estate Services on February 13, 2017 at 8:04 AM

Online bios are growing more and more important in just about every industry, but they are absolutely critical in the real estate world. With most of our prospective clients starting their home searches online, the way you present yourself on both social media and your own website is going to be the first impression you give to thousands of local home buyers and sellers.

Real-Estate-Bio.jpgIn order to make sure that you are putting your best foot forward with your online bio, you first have to know exactly what goes into a great bio. The problem is that most agents don’t know exactly where to start, so they open themselves up to a laundry list of mistakes. That’s why we put together this list of five critical mistakes that we see agents making all the time.

Assuming Everyone Knows You

If you are trying to develop new business leads through your online bio, it makes sense that you would want to start that bio by introducing yourself to people who have never met you before. However, many agents make the mistake of writing their bios as if the people reading them already know all about them.

In order to make sure that your bio is friendly to potential clients who have never met you before, make sure that you start it off with an introduction that explains exactly who you are, what brokerage you work with, and what types of real estate you specialize in.

Omitting Personal Details

Another critical mistake that many real estate agents make is leaving a number of personal details out of their bios. But in order to create a bio that positions you as the type of person that someone would want to hire, you need to be sure that you are giving them plenty of reasons to do so.

Your agent bio should include information about your history, your family, and your involvement in the local community. Anything that you would like to see included in a story published about you in the local newspaper is definitely fair game here.

Forgetting to Establish Credibility

In addition to introducing people to who you are, an agent bio also needs to establish that you are the type of agent that is capable of getting the job done. This can start with the area of real estate that you specialize in, but you will also want to include lots of details and specific examples that prove you have a track record.

One of the best ways to establish credibility is with quotes and testimonials from some of your satisfied clients. You can either include these in the text of the bio, or use screenshots and images of the quotes to break up your bio visually. Either way, prospective clients will realize that you are someone that other people have been happy to work with.

Using Bad Images

When it comes to the images that an agent uses in their online bios, it is incredibly important that they are of the highest quality and depict you as a client would find you if they showed up at your office. Having a poor quality photo shows that you aren’t concerned with details, and out-of-date photos can make an agent appear to be out of touch with reality.

Getting a great quality photo for a reasonable price is actually much easier than you think. Just show up to your local photo studio wearing something nice, and your local photographer should be able to have a great headshot for you in no time at all. 

No Call to Action

The final mistake that many agents make with their online bios is that they neglect to include any type of call to action. But if you are expecting the person reading a bio to give your their business, you are going to have to ask for it. Make sure that your bio includes some from of a call to action that details a way for potential clients to get in touch with you.

As long as you avoid these five critical mistakes, your real estate agent bio is already going to be off to a strong start.

However, if you want to be sure that you are maximizing the value of your bio, you are definitely going to want to read our Ultimate Guide to Real Estate Agent Bios.

To get your copy, simply send an email request to askmarketing@carringtonres.com and begin crafting your ultimate bio! 

Topics: Agent Resources

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