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Heighten the Quality of Your Marketing With Drone Footage

Posted by Russ Laggan on March 22, 2016 at 2:53 PM

As a hard working agent in a competitive real estate market, you are always looking for ways to separate yourself from the pack and impress both buyers and sellers. One of the latest trends that is helping many agents across the country do just that is utilizing drone footage in their listings.

Listing-Drone-Photography.jpgAlso known as Unmanned Aerial Vehicles (UAV’s), drones basically look like the combination of a helicopter and a space ship. By equipping these devices with a video camera, they can take aerial footage that would have previously required access to an airplane or helicopter.

Even if you don’t know the first thing about flying a drone yourself, you can still utilize this cutting-edge technology to take your listings to the next level.

Let’s take a look at how some of the best agents are putting drones to use in order to make their listings the absolute best in their markets.

Improving Your Listings

We’ve known for years that the quality of the photos you use to promote a listing make a huge difference in the way that potential buyers perceive the property. And since just about everyone starts their search online today, having the best of the best photos has become an absolute must.

Beyond having great photos, the next step is introducing aerial views of the property in order to give potential buyers a full perspective of what the entire lot looks like from multiple angles. This allows them to really picture the house as it is from the comfort of their own home.

And since utilizing drone footage is still a fairly new concept in the real estate world, any listings that include drone footage are definitely going to be more impressive to both buyers and sellers. Becoming known as the leading real estate agent in your market could be as simple as becoming known as the agent that consistently uses drone footage in their marketing!

Real-Estate-Drone-Photography.jpgNext Level Drone Footage

The most common place to start with drone footage is putting together an aerial view of the property itself. But once you have that under control, you can take your drone footage to the next level by including other types of footage to make your listing even more impressive.

In addition to the footage of the property, you can use a drone to film what the ride home from work would be like for someone who might be considering the property. Using drone footage, you can show exactly what it will feel like to pull into the driveway and show where exactly the house sits in the neighborhood.

Another great use for drone footage is filming popular local commercial areas. Where do people who live in your market shop? Where do they go out to dinner? Having a few videos showing an aerial view of those places can be a big help to out-of-town buyers, and once you capture that footage, you can use it for multiple listings.

Finding a Drone Partner

Between the cost of the drone itself, the time you would have to invest to learn how to fly it, and all of the paperwork that is required by the FAA, getting set up with your own drone is easier said than done.

In fact, for most agents a much better option than owning and operating your own drone will be to hire a company already in the business of capturing drone footage for clients like real estate agents and developers.

Companies that offer this service are springing up all over the country, and for a fee that typically amounts to a couple hundred dollars per video, they can take all of the legal and technical aspects of getting great aerial footage off your plate.

Not only will adding drone footage to your listings make them that much more impressive to potential buyers, it will also give you one more selling point when consulting with potential sellers. Positioning yourself as the local agent that uses drone footage can go a long way towards becoming the local agent everyone prefers.

Topics: Agent Resources


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