Just when you thought you were finally getting ahead of the competition by focusing on higher quality photos for your listings, the game has started to change once again. Video is where it’s at today, and smart agents across the country are taking notice.
Video opens up a world of possibilities to inform and educate your clients on a massive scale. Let’s take a look at how some of the most innovative agents we know are using video to promote their businesses.
Get Creative with Your Listing Videos
The first instinct of just about every real estate agent when it comes to video is to make video tours of their listings. If your goal is to sell homes, featuring those properties makes a lot of sense, right?
But here’s the problem: most walkthrough videos are ridiculously boring.
Our very own agents in Del Mar, CA, Christel Carlyle and Mary Russo do a great job of keeping their listing videos exciting by playing up every last detail that a property has to offer. Their video promoting Rancho El Secreto is a fantastic example of how to make a stunning property really come alive through a video that combines great footage with clever and creative descriptions of the lifestyle the property offers.
Agent Brian Lewis has been adding some creative flair to many of his listing videos that makes you want to watch them all the way through. By telling creative stories with his listings like having “The Psychic to the Stars” meet a bunch of fellow agents there, he creates a video that showcases the property and is interesting at the same time.
Another area where agents are really seeing a great return on their investment is with videos that showcase different neighborhoods in your community.
This has two benefits. First, you get to demonstrate that you are an expert when it comes to a particular area. Second, you can show potential clients all of the best aspects of the community.
Trish Martin has put together a number of excellent videos showcasing all of the best aspects of each of the neighborhoods she covers in Brooklyn.
Once you have some really creative listings videos and a collection of neighborhood walkthroughs under your belt you will be off to a really good start. But we’re still just getting started.
In addition to his really fun listings videos we mentioned earlier, Brian Lewis also does regular “Market Report” videos where he and his colleagues discuss the current state of the real estate market in their community. Once again, this is a great way to position yourself as an expert.
Simple Q&A Videos
If you are just starting out with video, many of those examples might seem awfully intimidating. But you don’t need to have over-the-top production value in order to be effective. Jessica Edwards does a great job with her video series that is shot right in her vehicle.
Much like Jessica, you can come up with an almost never-ending supply of content ideas by simply filming yourself answering all of the most commonly asked questions you get from clients.
Just start making a list of the questions clients ask you during your work day and you’ll be off and running with ideas.
Interviewing your satisfied clients about their buying or selling experience can be informative for your audience while also acting as a testimonial for your services. Depending on how much the client is willing to share, these interviews could also be framed as case studies, breaking down exactly what happened and how you helped get them to closing.
Don’t Forget the Fun
They key to making great real estate videos is to be yourself, relax, and remember to have some fun. The more fun you can incorporate into making the videos, the more enjoyable they will be for your audience to watch.
At this point, there is no denying that there is a world of possibility with video in the real estate business. Smart agents across the country are already taking advantage of this trend, and all you have to do to join them is start shooting!