As a real estate agent, your primary objective is to meet clients and help them buy and sell properties, and in order for you to focus as much time as possible on that it is often beneficial to hire a professional photographer to handle capturing great shots of your listings.
However, you are also in the business of marketing yourself on a daily basis, and you probably aren’t going to have access to a photographer when you want to capture a moment out in the field to share on your Snapchat or Instagram accounts. This is where having a better understanding of how your smartphone camera works can have a major impact on your business.
Today’s smartphones are able to take absolutely stunning photos and videos that simply were not possible even just a few years ago. And with a few tricks up your sleeve, you can produce social media images and videos that will definitely set you apart from the competition in your market. Let’s get started!
Keep the Shot Simple
Whether you are shooting a satisfied client, an activity at a community event, or live streaming an open house, the key to remember with any type of image or video is that you don’t have to overcomplicate it. Simpler is almost always better…and also more powerful.
Experiment With Angles
Another simple tip is to take an image from multiple angles to give you a few different options. This is especially powerful when you are shooting pictures of people. Take the same shot that you started with and try taking it kneeling down or from three big steps to the side.
It is also helpful to have a basic understanding of the “Rule of Thirds,” which simply means making sure that the focal point of your image lies on one of the grid lines if you break your image up into thirds. You can do this easily with your smartphone by turning on those grid lines.
Focus on the Lighting
One of the simplest ways to improve any image is to adjust the lighting. You probably aren’t going to have a lighting crew hanging out in the office with you, but you can certainly try to adjust the lighting as much as possible to get a better image. As a rule of thumb, you should always try to get as much natural light as possible, and turning the flash off is almost always a good idea.
One of the biggest things that you need to remember with lighting is that it's not always about the brightest light but even lighting. You don't want half of the photo completely filled with harsh lighting while the other is in a shadow. Take a step in and put all of the photo in the shadow if needed. Also harsh light when taking photos of people are not always the best. It's hard to have nice smiling faces when they are squinting because of being blinded by the sun.
You should also make a point to touch the part of the image you want to focus on right on your camera screen. With most camera apps, this will cause the phone to automatically adjust a number of lighting settings to create the best possible image.
Upgrade Your Camera App
Speaking of camera apps, you might want to think about upgrading to one of the paid camera apps. While the stock camera app on your phone is probably going to be pretty good, there are some fancier apps available that will dramatically improve your image quality without any improvement in your abilities.
Take a Minute for Editing
When you are out in the field, time always seems to be a factor. We are all in a hurry to get to the next appointment, but taking a minute to crop your image, apply a filter, and maybe even add some text is the difference between an image that some of your friends might notice and one that goes viral… so take the time to do it right.
Hit Publish More Often
At the end of the day, the only way to get better at taking photos and videos out in the field is to actively practice as much as you possibly can. The more images you capture, the better you are going to get. So make it a priority to capture some aspect of your daily business as often as possible.
You might not ever become famous for your smartphone photography skills, but with just a few tips and tricks you can almost immediately improve the quality of the photos and videos you are taking to share with your social media accounts, which will ultimately lead to more clients contributing to your bottom line. So get out there and start shooting!