At this point in 2016, it’s not hard to see that live streaming video is the next frontier in terms of internet marketing. After YouTube made the concept of publishing video easy for everyone to grasp, platforms like Snapchat, Facebook Live, and Periscope have taken things to the next level.
Each of these cutting edge services allow you to film and share video in real time. And live video has a certain way of commanding attention that you just aren’t going to find with other forms of edited and formatted publishing.
But simply starting a Snapchat, Facebook Live, or Periscope account is the easy part. The next step is to figure out what on earth you are going to film. In the real estate business, there are five surefire topics that all of your potential clients will be interested in.
Virtual Open Houses
The first idea that comes to mind when talking about live video streaming for a Realtor is to hold a virtual open house. Edited versions of these have been popping up on YouTube for years, but by using one of these live video platforms, you can engage potential buyers in the moment, just as if they were physically at the open house with you.
Another advantage of these live video platforms is that you will be able to instantly respond to questions from anyone watching. If someone asks a question about the closet in the master bedroom, you have the ability to walk right in there and show it to them!
Show Interesting Listings
One of the biggest mistakes that many agents make on social media in general is limiting themselves to only showing their own listings. You don’t have to be so territorial. By stepping out and filming walkthroughs of other listings you find interesting, you will find yourself coming up with more and more content to fill your channel.
You should pay particular attention to the listings with unique features, and it might be a good idea to get the listing agent’s permission before you share video of their listing.
Explore the Neighborhoods
While the specific house is a huge part of any real estate purchase, we would be naive to think that the surrounding community doesn’t play a part as well. Take your live stream out for a walk around the community to show what it’s like to live there.
This could include visits to local shopping districts, restaurants, and even the schools. Start by just taking a walk around the block and talking about the community, and let your audience tell you what they want to see next.
Interview Buyers and Sellers
Interviews are another popular source of content for live video channels, and you are lucky enough to interact with buyers and sellers who make great interviews every single day.
Is one of your listings a recent flip? Why not interview the flippers about the process? They will be thrilled to talk about all of the details they put into making the house beautiful.
You can also interview potential buyers to get their take on a listing, but keep in mind that this is live video and you might not like what they have to say!
Interview Local Experts
In addition to local buyers and sellers, there are also lots of other professionals that are involved in the real estate process who make for interesting interviews. Adding a regular live stream with your local mortgage broker, home inspector, or insurance agent can be a great way to cross market your services and theirs.
Having a local mortgage expert explain how to prevent a real estate purchase from falling through at the last minute can be valuable information for your audience that really helps them down the road. And if it does help them, they will absolutely remember you for it.
Platforms like Snapchat, Facebook Live, and Periscope are giving unprecedented power to content creators who are willing to hustle. If you are one of those hustlers in your local real estate market, these tools can help you engage with clients on a level that wasn’t even possible just a few years ago. The only thing left to do is start filming!