There is a classic quote from Ray Kroc where he explains that McDonald’s is not in the hamburger business because they are primarily in the real estate business.
On a similar note, real estate agents are not necessarily in the business of buying and selling properties. They are in the business of dealing with the people who buy and sell those houses.
Following that line of thinking, the better equipped you are to network and interact with other people, the more success that you will have as an agent.
One of the easiest ways to get a huge leg-up on your competition is to utilize a system to track and manage all of your interactions with clients. That is where Customer Relationship Management (CRM) systems can be a tremendous help.
Here are six key advantages of using CRM software to manage your real estate business:
Track Every Interaction
The primary benefit of a CRM package is that it will enable you to record the details of each and every interaction you make with a particular client. This information can come in handy down the road when you need to remember a specific detail from a particular meeting with a client.
Getting into the habit of storing all of your client notes in your CRM software can pay tremendous dividends down the road when you need to quickly reference something a client said to you.
Remember Key Dates
Another great thing about CRM software is that if you take just a few minutes to build a profile for each client, the software can remind you of key dates like birthdays and anniversaries of home purchases.
Get in the habit of sending out cards for just those two key dates and you will see your customer loyalty go through the roof.
Better Lead Management
Real estate professionals know as well as anyone that the better you manage your incoming leads, the more profitable those leads will turn out to be for you. That is why it is critical for you to have a system in place to make sure that no leads slip through the cracks.
Using a CRM package will give you a way to manage each and every lead that comes to you and keep track of which ones you have followed up with and in what manner.
Keep Tabs on Past Clients
Another key aspect of growing your real estate business is to keep track of your past clients in order to make sure that they are satisfied and that they come back to you when they are ready to buy or sell again.
If you have already done good work for someone, they are naturally going to be inclined to want to work with you in the future. Having a record of those previous interactions will allow you to remember exactly what a clients wants from you.
Most CRM packages today also come with the ability to categorize and tag your clients into different groups based on the type of business they did with you.
You can group your clients into buyers, sellers, single-family homes, condos, and a host of other ideas. This can become invaluable over time as you build segmented lists of like-minded people.
Just saw a great new rental property hit the MLS? Send out an email alerting all of your investment clients!
Everything in One Place
While each of the five previous advantages are important, the most critical advantage of implementing a CRM software package will be having every single detail about your business all housed in one place.
Most agents today spend as much time searching through emails, text messages, Facebook messages, tweets, missed calls, and voicemails as they do actually working with clients.
If you can get in the habit of sending all of your information to a CRM database, you will always be able to find the information you need quickly and efficiently.
There are dozens of different CRM packages out there, and which one is best for you is really a personal choice. But you might want to start by looking at BoomTown, which is made available for FREE to all Carrington Real Estate Services agents.
Boomtown's CRM is critically acclaimed as one of the best CRM or Contact Management Systems in the nation and because Carrington believes whole heartedly that every agent should be utilizing a CRM system we have provided this to every single one of our agents with no cost to them.
Regardless of the software you are using, the key to getting the most from your CRM software is to use is consistently. If you do that, you will have a tremendous advantage over your competition and your clients will love you.
If you want to find out about getting your own Customer Relationship Management (CRM) system for free by joining Carrington Real Estate Services, feel free to contact us today!