The holiday season is traditionally a slow one for the real estate industry, but just because you aren't selling many houses right now doesn't mean that you have to sit back and ignore your business altogether. This slow time is actually a perfect opportunity to take an inventory of where you are right now compared to where you want to be.
One of the biggest factors that you might want to be thinking about while you are sitting around drinking eggnog this December is whether or not the broker you are with is actually a good fit for you. The best way to find out is to get out and talk to some of the other agents in your area in order to get a feel for what opportunities are out there. Here are some of the most important things you should be looking for:
Obviously, an important concern for any real estate agent is how much of their commission the broker is going to keep. Believe it or not, this varies pretty widely across the industry, so comparing notes with another agent could end up being pretty enlightening.
At Carrington Real Estate Services, in addition to extremely competitive compensations packages for all of our agents, we also offer a number of services you won’t find at other brokerages.
Another aspect of the office that you will want to consider is how well the agents in each office get along with each other. Talking with any agent should give you a pretty clear understanding of what it is like to work in their office. If the other agents aren't the kind of people you want to be surrounded by, or if you hear horror stories about office politics, you might want to look elsewhere.
One of the biggest benefits that many brokers claim to offer is incoming lead generation. However, these leads aren't always all that they are cracked up to be. This is another area where it is a good idea to speak with an agent that actually works with the broker to verify if what they claim is true or not.
Carrington Real Estate Services offers agents free personal IDX websites to help generate more leads, and access to what we believe to be the best CRM in the business to help you manage them all from first inquiry through closing.
Different brokers can also offer marketing opportunities that range from local billboards all the way to helping with your social media marketing. Ask the agents you meet with what types of marketing tools have been made available to them through their brokers and see how that compares to your current broker.
Carrington Real Estate Services has people in-house that can assist you with telemarketing leads, social media prospecting, designing flyers, and promoting your open houses.
Training & Education
Right up there with marketing opportunities are educational opportunities to help you learn and grow as an agent. These training opportunities can be invaluable resources that are not offered by as many brokers as they should be, and also not taken advantage of by nearly enough agents.
At Carrington, we offer online courses presented by industry leaders like our own EVP/Head of Operations Wendy Forsythe, who is considered one of the most influential people in real estate today.
Last, but not least, you will also want to take a look at where any new brokers you are considering are located. Is their location close to your home? Is there always going to be enough parking? Are there good places to eat and meet clients nearby? Simple concerns like these can go a long way towards making your life easier when you are working there on a daily basis.
Carrington Real Estate Services is among the fastest growing real estate companies in the nation, and new offices are popping up everywhere.
We think when you compare apples to apples you’ll find that Carrington Real Estate Services comes out on top in all of the above considerations.