Every good agent knows that networking is the key to building and growing a client base of buyers and sellers. But not everyone is willing to devote the amount of time and effort required to developing those relationships. And networking is all about building relationships.
Going from “nice to meet you” to “congratulations on your new home” is a much longer process than any of us want to believe. So while you are making plans to kick back and enjoy the summer months this year, let’s take a look at how we can utilize some popular summer activities for developing relationships that enable us to get new leads.
Throw a Summer BBQ
Having all of your friends and family over for a cookout is on just about everyone’s to-do list for the summer. Between Memorial Day, the Fourth of July, Labor Day, and all the warm weekends in between, there are plenty of opportunities to host a BBQ this summer.
In addition to being a great opportunity to chow down on burgers and hot dogs while sipping a few beverages, those parties are also a great way to further your relationships with the entire neighborhood. Since your friends and family are coming over anyways, why not invite a few neighbors too?
And if you happen to have a listing with a fabulous outdoor space, this could be the perfect way to showcase it.
Have a Garage Sale
Another popular summer event is the neighborhood garage sale. Whether that event is in your own neighborhood or one where you have a current listing, this is a great opportunity to meet and interact with dozens of people who either live in the neighborhood or close enough that they can stop by for a garage sale.
If you happen to have a listing where the seller needs to get rid of some extra stuff, you can kill two birds with one stone by helping the seller with their garage sale while meeting the bargain hunters who stop by.
Participate in Local Golf Outings
Whether you play like Tiger Woods or more like Happy Gilmore, golf offers a great opportunity to spend a few hours out in the sun getting to know the group of people you are paired with. And when you spend an entire afternoon riding in the same cart, the topic of work is naturally going to come up.
Just about every community has dozens of local charities that are all planning golf outings over the course of the summer. For what ends up being a pretty minimal (and possibly even tax deductible!) donation, you can arrange to spend an afternoon with all kinds of local residents who care about their community.
Have a Booth at a Local Community Festival
Almost every small community has some version of a local festival. It might be a “community days” event, a Greek or Italian festival, or perhaps a church festival. Most of these types of events sell booths to vendors looking to sell products or promote their businesses. This is a golden opportunity.
Of course, having some of your business cards sitting on the table isn’t really going to capture anyone’s attention. Think outside the box and come up with a better reason for people to visit your booth. Games for kids, raffles for adults, and free food or swag are possible options to draw people in.
After you entertain them, you can feel free to casually mention that you are a local Realtor and would be happy to help them if the need arises.
Attend as Many Local Events as Possible
In addition to those big community festivals, you will also want to try to hit as many small community events as possible. Just being known as a local resident who frequents local events can do wonders for your business.
In order to get the most bang for your buck with these types of events, make sure that you are using your social media accounts to document your experience at each event.
Again, there is no need to try and sell people on working with you! Just being there will position you as someone people should want to work with.
As you can see, the key to good networking is to simply find ways to put yourself into a position to meet and talk with other local residents. Growing relationships naturally like this will allow you to dramatically expand your reach without ever having to remember a cheesy elevator pitch.