The real estate market is always changing. One month home prices are soaring while during the next buyers are scarce. As the market continues to shift, you need to be ready to sell your home to the new wave of buyers. Young professionals and new families are quickly becoming a dominant force in the real estate market, and if you want to sell your home quickly (and for top value), you will need to properly market your house to them.
Don't lose a buyer's attention to your neighbor. Get a quick glimpse at how to properly sell your house to the new wave of buyers:
Why Should I Market My House?
There are thousands of homes for sale in your area probably. With many real estate agents using the same traditional techniques and with buyers looking through hundreds of properties, you need to market your home so that your property stands out to them. You want to get their attention and convince them that your house is the place they should call home. Marketing your house can help increase your home's value (price tag) and get it sold faster.
What is Home Staging?
Home staging is a marketing technique designed to appeal to buyers' emotions and show them how they can live in the house. It typically involves rearranging furniture and highlighting certain features of the house to garner a positive perception. For example, you might move around your living room furniture to highlight the ample amount of space, or add a few accentuating touches (like artwork, flowers, etc) to a bedroom.
What are Today's Home Buyers Looking for?
A new generation of home buyers are here: the Millennials. Born from the late 1980's to the early 2000's, this group of buyers are beginning to enter the real estate market for the first time, and they have specific tastes. Millennial home buyers are not focusing on the traditional dining areas or the spacious backyard. They are looking for a home that has room for a home office. They want hardwood floors instead of carpeting. And they are looking for a home that is "connected," i.e. has a strong internet connection and good cellular service. They want to be in the heart of entertainment and they want spaces to entertain. If you properly stage your home to their tastes, you can expect quick attention and offers to flow in.
How Should I Stage My House for Today's New Buyer?
As you talk with your real estate agent, you'll want to discuss options for making your home appealing to buyers. If your home already has some of the features Millennial home buyers are looking for, you'll want to highlight them as much as possible (and make your agent aware of that). For example, if you have an open kitchen connected to a spacious living area where you can entertain guests, you'll want to spend a few extra dollars making it look better.
Add a few accentuating touches to the area (like artwork, new lamps, curtains, etc) and remove any clutter. Group the furniture in a way that creates "movement," an area where people can easily navigate around the room. Keep furniture in cozy conversational groups and place pieces so that the traffic flow is obvious. Make sure the lighting is optimal. People don't like dark, dreary rooms. They like well-lit areas that make them feel warm.
Again, any room can be staged. To learn more on how to stage your house for today's buyer, consult with one of our agents or a private home staging company in your area.
If I Stage My House, Will It Increase My Home's Value?
Though home staging is dependent on market conditions, generally it will increase your property's value. Perception is everything, and if buyers see that your home is beautifully designed and fits to their tastes, they'll be more willing to offer more money for it. In regards to how much extra value it adds to your home, that is dependent on the market. Typically, it will allow you to price your home 5 to 20% higher than homes without staging. Again, it's best to consult with one of our real estate agents.
For More Information
If you'd like more information on how to sell your house to today's new wave of buyers, download our free eBook, Your Comprehensive Guide to Selling Your House: