Mastering the local real estate game can be a daunting challenge for anyone just starting out in the business. On top of knowing and understanding the ins and outs of every type of real estate transaction, you also need to establish your presence in the community and find a way to build a pool of clients. This is definitely easier said than done.
But thanks to the power of the Internet, real estate agents today have many significant advantages over agents who had to market themselves in previous decades. Today’s agents can utilize tools like social media platforms and email newsletters to run their own advertising campaigns and promote themselves directly to their potential customers.
If you are just starting out in the real estate industry and are looking for ways to use the Internet to turn yourself into the local celebrity that people refer to for all things real estate, here are three powerful steps that will be critical to helping you achieve your goals.
Write for a Local Website
The hardest part about using the Internet to establish your presence as a local celebrity is that you have to first build the audience. But rather than wasting your time starting from scratch, the easiest way to do this is to take advantage of the audience someone else has already built by volunteering to write a regular column for your local newspaper website or any local blogs that your potential clients may read.
Content is king in the world of websites, and even local newspapers with paid writers on staff are not too good to turn down the opportunity to publish something that is contributed by a local expert. And as the local expert, you are going to be positioning yourself as a local authority on the topic of real estate to everyone who reads any publication your write for.
Run Facebook Ads
Another way to build an audience in a hurry is to pay to get your content in front of your target audience. Facebook ads have been one of the most economical ways to do this for years, and they are actually getting better as the company continually improves their advertiser tools and display algorithms.
For costs as low as a few dollars per day, you can get just about any content that you publish anywhere on the web in front of whatever target audience you are seeking. And that target audience can then be narrowed or expanded by filtering through factors like location and income range.
Start An Email List
Volunteering to write for an established website and using Facebook ads to promote your content is a great start, but the key to any great internet marketing strategy is to launch and maintain an email list.
Believe it or not, email is still the preferred form of online communication for most of the people you are going to be targeting, so getting their email and using regular newsletters to develop a relationship over time is exactly what you should be doing.
Email list technology has gotten better and better over the years, and today you can set up an account with a company like MailChimp for literally zero upfront costs and start growing your online presence from there.
Whether you plan to use all three of these tools together or focus on doing just one of them to begin with, the key to becoming a local celebrity is to execute your plan as consistently as possible and keep at it until you get the results that you are after. With a little bit of effort, you’ll be a local real estate celebrity in no time at all!