The recent growth in popularity of Facebook Live has many savvy real estate agents utilizing the platform for all kinds of exciting new promotional capabilities. Live streaming apps like Periscope have made it possible to share live video in real time for a few years now, but the evolution of Facebook Live has combined that technology with the one thing that many agents found to be lacking: an audience.
Now that Facebook has combined the technology of live streaming with an audience that is interested in viewing those live streams, it is only a matter of time before this new evolution completely takes over the real estate business. Luckily, we are on the cutting edge of this new gold rush, and we have the inside tips to help you get started live streaming in your local market.
Let's take a closer look at six of the best times to go live on Facebook to promote yourself and your listings.
Before Listings Hit the MLS
Massive MLS sites like Zillow and Trulia have made it possible for just about anyone to view all of the available information about a property, but they can't access that information until it hits the Multiple Listing Service. One of the most exciting ways to capture the power of Facebook Live is to live stream an exclusive open house for your followers before the property actually hits the MLS.
At this point, you will be providing the type of inside information that performs extremely well on Facebook Live, and your followers will be thrilled to get the scoop before their friends do!
During Open Houses
Many agents complain that open houses are often frustrating because you never know what to expect in terms of turnout. However, by using Facebook Live, you can guarantee that you have at least a small audience checking out the property simply because they can do so without making a special trip.
You can use these Facebook Live open houses to show off the property, field questions from viewers, and even give a bit of insight into your knowledge about the local community.
Exclusive Open Houses
One way to take the Facebook Live Open Houses even further is to hold an open house that isn't physically open to the public. By taking this approach, you can shift away from the popular Sunday open houses and try conducting them on other nights throughout the week. Those off nights might not be good for foot traffic, but they typically produce excellent results online.
When Showing Properties
Another simple way that any agent can incorporate Facebook Live into the marketing efforts is to pull out their phones and hit the "live" button any time they are showing a property.
Since you are already making the effort to walk through the property with a prospective buyer, you might as well make the extra effort to exponentially increase the exposure that effort is going to get you.
When Something Interesting Happens
In addition to using Facebook Live to market your specific listings, you can also use it to market yourself in a more general sense. Any time that you encounter something even remotely unusual during the course of a deal, pull out your phone and explain live on Facebook what just happened and how potential buyers or sellers could learn from it.
When Your Audience is Watching
By applying the first five ideas at different times across a variety of days, you will start to gain a pretty good idea of which days and times produce the best results for your business. Take advantage of that knowledge by scheduling regular Q&A sessions on those specific times. This will allow you to demonstrate your understanding of the market to potential clients at the perfect time for them to interact with you.
No matter what your personal opinions on social media might be, there is not doubt that it is a powerful tool for selling real estate. By taking advantage of technology like Facebook Live before anyone else in your market, you are going to put yourself in position to capture an increasing share of the market for years to come.
So are you ready to go LIVE?